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Instead of interacting with the people around her, she chose to search for a companion elsewhere online.I wondered to myself, is this what online dating has done to us? Does an orange button work better than a blue button in my email? What should I order at In-N-Out: two double doubles or one 4×4? Is this Tinder profile picture with my family better than me surfing an epic wave in Tahiti? Being an email marketer has taught me one critical thing: you never really know what works best until you test it and prove a rightful winner. The point is that there’s a lot of fish in the vast dating pool and you have to swim to the top to get noticed.And over the past three years, I’ve taken my passion for testing optimization and applied it to my dating life. I don’t know what it is, but so many online dating websites (outside of a swiping app like a Tinder) have the most important sections at the bottom of the profile.But the fear that online dating is changing us, collectively, that it's creating unhealthy habits and preferences that aren't in our best interests, is being driven more by paranoia than it is by actual facts."There are a lot of theories out there about how online dating is bad for us," Michael Rosenfeld, a sociologist at Stanford who has been conducting a long-running study of online dating, told me the other day. A dating site that not only understands what it is to be over 50, but also celebrates this exciting chapter of our lives.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.
My friends would say that I’m easygoing, but I like to think I follow the “work-hard, play hard” lifestyle. In the end, I’m just a genuine guy seeking a genuine girl to be my new PIC (partner-in-crime). People are searching for their one and only true love, so tell them why it’s you in the first paragraph rather than 2,000 words into your profile. As an email marketer, this strategy also rings true for your email content. Plus, all the hundreds of other people out there are still saying “Hi”, so this helps you stand out in their inbox!
And if we really hit it off, we’ll tell people we met in a bar (insert winky face). Where is the best place to put your call-to-action? It’s boring and is unlikely to generate any responses. For your own marketing emails, your subject line should capture the recipient’s attention.
Modern relationships are complex and multifaceted, and so are we.
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This used to be embarrassing…until I found things that worked and things that didn’t, which made online dating less about the guesswork and more about science. On a typical Friday night, you’ll find me out having dinner and drinks with friends…but I also love to stay in and enjoy my shows on Netflix with a craft beer in hand. The bottom section might be titled something like “Message Me If…” Do not, I repeat, do not put any important information in that section.